FOR IMMEDIATE RELEASE
Contact: Joseph Sheahan, CEO
BeerMapper App Released for iPhone
The ‘Pandora for Beer’ Now Fits in Your Pocket
CHICAGO, IL (May, 2015) – Discovering your new favorite beer is about to get a whole lot easier. Savvo Digital Sommelier Solutions (“Savvo”) announces the release of the BeerMapper™ app for the iPhone. Previously only available for the iPad, BeerMapper app allows for simple yet sophisticated exploration of the entire universe of beer without the need for users to fully understand their own preferences or even have knowledge of the various styles of beers. Originally the pet project of a PhD student and his professor, the technology uses scientific processes to analyze and plot beers across a visually stunning beer map and provide personalized recommendations.
“Craft beer and wine often elicit similar feelings – people love to love them but many are overwhelmed by their complexities and the vast selection. BeerMapper takes the mystery out of the process by learning a user’s palate so they don’t have to ever buy the wrong beer for them.”
-Joseph Sheahan, CEO Savvo Digital Sommelier Solutions
Never before has the ever-increasingly complex beer world been broken down onto one intuitive screen using color and space to visualize how a beer tastes. A partnership with RateBeer, home of one of the most complete beer databases on the web, provides BeerMapper access to millions of crowd-sourced beer reviews from around the world. The app applies state-of-the-art data mining techniques to identify patterns and relationships hiding in the reviews that even the most seasoned beer geek might not be aware of to determine how each beer really tastes.
BeerMapper contains the most powerful recommendation engine on the market, utilizing an ensemble of powerful yet sensitive algorithms that learns personal preferences by analyzing users’ ratings of beers. The app continues to learn and adapt over time to evolve with each user. Based in theory and modified by practice, BeerMapper ensures that beer lovers will never have to risk drinking bad beer again!
With the release of a mobile version of BeerMapper, users are able to get beer recommendations while on the go; whether at a bar, restaurant or at a retail store. It also allows for quick and easily recording of personal ratings; which allows BeerMapper to better learn their palate. The app will continue to evolve and build on its core competencies of visualization of a complex space and provide robust recommendations. The app is currently free in the iTunes store. Plans are underway to expand to the technology to Android and Windows platforms as well as to convert the technology to do similar functions for the wine world.
Savvo is a Chicago-based startup that provides tools to help match shoppers and brands at the critical point of purchase. Their flagship product is a touchscreen digital sommelier and promotional wine kiosk that is deployed in the wine aisle of grocery stores. Savvo is building towards an omni-channel platform to reach shoppers when and where they want to engage. By providing decision-making assistance, product information, and promotional incentives to eager shoppers, Savvo is able to drive sales for their brand partners while gaining valuable consumer insights. They currently have 13 installations of their wine kiosk in and around Chicago and are based out of the tech hub 1871.